The concept of this film is to show the specific advantages of the new Nobel Biocare implant series in a visually attractive and exciting context. The movie starts from an abstract piece and ends in a final product and tells a story how to use the abutment. The thin lines should show the outlines and demonstrate how light and soft the products are. More of an elegant moment. Some extreme angles should give an inside out view. The audience should be included in the story as much as possible.

The technical approach looks somehow flat in the end in terms of shading, so most viewers will be surprised that the growing lines are made completely in 3d. The versatility of the CGI-technique allows the creativity of art directors to surprise their environment again and again with new visual styles.

I did this movie completely myself as an artist – just with hints and advices with the creative director and the supervisor in my old company in Switzerland, just another fun job in which I learned a lot.

• Programs: 3ds Max, Vray, Photoshop, After Effects
• Finished: May 2011

High resolution: available soon